The sheer weight of the political capital behind the effort is phenomenal and is poised to help usher in a future where taboo’s ingrained in the status quo by decades of criminalization, incarceration, murder and political instability surrounding the issue of drugs are broken down.

[dropcap size=big]F[/dropcap]ormer Presidents and Prime ministers, public intellectuals, entrepreneurs and even a former United States Federal Reserve Chairman have come together to create and put their weight behind a short video intended to re-write the established narrative on the so called war on drugs. The fairytale video (above) named “The War on Drugo” was produced for the Global Commission on Drug Policy and “explains the disastrous war on drugs by telling the story of a dragon banished from an ancient kingdom, and how people that spent time with the dragon were thrown in jail.

In a short documentary on the making of the film Rebeca Lerer the communications coordinator secretariat of the commission said, “One of the major challenges has always been to communicate this message in a more neutral and positive way to the largest number of people. The commission has always focused on promoting a high-quality debate on the war on drugs and about alternate ways to control certain substances in our society.”

The purpose of the Global Commission on Drug Policy “is to bring to the international level an informed, science-based discussion about humane and effective ways to reduce the harm caused by drugs to people and societies. Drugs are a complex and controversial issue. There is a growing perception that the ‘war on drugs’ approach has failed. Eradication of production and criminalization of consumption did not reduce drug traffic and drug use. In many countries the harm caused by drug prohibition in terms of corruption, violence and violation of human rights largely exceeds the harm caused by drugs.”

The sheer weight of the political capital behind the effort is phenomenal and is poised to help usher in a future where taboo’s ingrained in the status quo by decades of criminalization, incarceration, murder and political instability surrounding the issue of drugs are broken down. On the 8th of September just weeks after the films release the commision released a report named “Taking Control: Pathways to Drug Policies that work.” intended as a “Call For Ending Criminalization of Drug Use and Possession and Responsible Legal Regulation of Psychoactive Substances”.